20 Best Generative AI Tools of 2025

Here is an overview of key features, pros and cons, working and pricing of the top 20 generative AI tools:

1. GPT-4

First in the list of top genAI tools is GPT-4 which is the most recent version of OpenAI’s Large Language Model (LLM), developed after GPT-3 and GPT-3.5. GPT-4 has been marketed as being more inventive and accurate while also being safer and more stable than earlier generations.

Key Features

• GPT-3 had 175 billion parameters, and GPT-4 is believed to be larger but the exact size is unknown.
• Improved Factual Performance: GPT-4 shows better accuracy and more factual responses compared to previous models.
• Enhanced Steerability: GPT-4 can be better guided or “steered” to produce responses in desired tones or styles.
• Image Inputs Capability: GPT-4 can accept image inputs in addition to text, making it multimodal.
• GPT-4 supports multiple languages.
• GPT-4 outperforms many AI models on several benchmarks and has demonstrated near-human-level performance in various tests.

Pros

• Generally reliable and a significant time saver.
• Cost-effective compared to custom models.
• Scalable for many applications.

Cons

• Can still generate incorrect or misleading answers.
• May exhibit biases learned from training data.

Pricing

a) GPT-4 API Pricing (OpenAI):

• Prompt tokens: $0.03 per 1,000 tokens
• Completion tokens: $0.06 per 1,000 tokens

b) ChatGPT Plus Subscription (access to GPT-4 in ChatGPT web/app): $20/month flat fee (not based on tokens, but subscription for priority access)

2. ChatGPT

ChatGPT is one of the most popular generative AI tools by OpenAI, offering users free access to AI-powered content generation. OpenAI also offers a premium subscription called ChatGPT Plus, which provides users with faster response times, priority access during peak times, and early access to new features.

Key Features

• Natural Language Understanding
• Conversational Context
• Open-Domain Conversations
• Language Fluency
• Answering Questions
• Creative Writing
• Language Translation
• Text Completion and Suggestion
• Personalized Interactions

Pros

• Provide more natural interactions and accurate responses.
• Free tool for the general public.

Cons

• Can produce incorrect or misleading information.

• Knowledge cutoff date: The model does not have access to information or events beyond September 2021 (though GPT-4 can be updated via plugins and browsing in some versions).

Pricing

• Free GenAI Tool
• Paid membership: Starts at $0.002 for 1K prompt tokens. 

Fun Fact: ChatGPT reached 100 million users just two months after its launch in November 2022, making it one of the fastest-growing consumer applications in history! 📈 (Source: Mint) 

3. AlphaCode

The next tool in the list of top generative AI tools is Alphacode. The transformer-based language model is more complex than many existing language models, like OpenAI Codex, with 41.4 billion parameters. AlphaCode provides training in a number of programming languages, including C#, Ruby, Scala, Java, JavaScript, PHP, Go, and Rust. It excels in Python and C++.

Key Features

• Smart Filtering: After generating a large number of code solutions, AlphaCode employs a filtering mechanism to select the most promising ones.

• Multilingual Support: AlphaCode is proficient in several programming languages, including C++, C#, Go, Java, JavaScript, Lua, PHP, Python, Ruby, Rust, Scala, and TypeScript.

Pros

• Generates code at an unprecedented scale.
• It does efficient critical thinking informed by experience.

Cons

• User-dependent learning: The effectiveness of AlphaCode may vary based on the quality of input prompts and the user’s familiarity with the tool.

• Can produce incorrect or suboptimal solutions

Pricing

As of now, AlphaCode is free to use. DeepMind has made the dataset and code available on GitHub, allowing developers and researchers to explore and utilize the model.

4. GitHub Copilot

GitHub Copilot, in partnership with GitHub and OpenAI, created Copilot, a code completion Artificial Intelligence tool.

Key Features

• Intelligent Code Suggestions
• Support for Multiple Programming Languages
• Learning from Open Source Code
• Autocompletion for Documentation and Comments
• Integration with Integrated Development Environments (IDEs)
• Rapid Prototyping and Exploration
• Context-Aware Suggestions
• Collaborative Coding
• Customization and Adaptation
• Continuous Learning and Improvement

Pros

• It improves developers’ productivity and efficiency.
• It supports various programming languages.

Cons

• Code Quality and Security may vary.
• Over-Reliance on Autocomplete

Pricing

These rates apply to the GitHub Copilot Pro plan, which offers unlimited code completions, access to premium models in Copilot Chat, and a monthly allowance of premium requests. There’s also a Copilot Pro+ plan at $39/month or $390/year, providing additional features and a larger allowance of premium requests.

5. Gemini (Previously Bard) 

The next tool in the list of top generative AI tools is Gemini. It is Google’s advanced family of multimodal large language models (LLMs). It is the successor to Google’s earlier models, LaMDA and PaLM 2. Gemini is designed to handle various data types, including text, images, audio, and video. 

Bard was initially introduced as an experimental conversational AI service powered by LaMDA in early 2023. In February 2024, Google rebranded Bard to Gemini, aligning the chatbot’s name with the underlying model. This rebranding reflects Google’s commitment to building capable, safe, and responsible AI models.

Key Features

• Built on LaMDA, a transformer-based model.
• A waitlist is currently offered to a small number of US and UK customers.
• A rating system for user responses.
• Available through individual Google accounts.
• Capable of assisting with tasks related to software development and programming.

Pros

• Ethical and Transparent AI development approach
• Pre-tested by numerous testers

Cons

• No conversation history features like ChatGPT.
• Unable to access through a Google account.

Pricing

While the core Gemini AI is free, more advanced features like “Gemini Advanced” are available as part of the Google One AI Premium plan.

6. Claude

The next tool in the list of top generative AI tools is Claude which is a cutting-edge AI assistant developed by Anthropic. Research has focused on training AI systems to be helpful, fair, and safe, which is exactly what Claude embodies.

(Image Source: Claude Homepage)

Key Features

• Process huge amounts of text
• Does natural conversations
• Can speak various common languages and programming languages.
• Automate workflows

Pros

• Higher user engagement and feedback.
• Detailed and easily understood answers.

Cons

• High difficulty level
• Incorrectly answers factual queries.

Pricing

Claude Instant

• Prompt: $1.63/ million tokens
• Completion: $5.51/ million tokens

Claude-v1

• Prompt: $11.02/ million tokens
• Completion: $32.68/ million tokens

Additionally, Anthropic has rolled out a dictation feature for Claude’s mobile apps on iOS, Android, and iPadOS, allowing users to record and upload messages up to 10 minutes long for transcription and response. This dictation function is currently exclusive to mobile platforms and is not included in the desktop applications.

7. Cohere Generate

The next tool in the list of top generative AI tools is Cohere, an AI company that helps businesses improve their operations by harnessing the power of AI. Cohere Generate delivers custom content for emails, landing pages, product descriptions, and other needs.

Key Features

• Copy content generation focused on marketing and sales.
• A rate-limited use is available for free.
• Creates Ad and blog copy.
• Writes Product description.
• Works well with public, private, and hybrid cloud environments.

Pros

• Easy to navigate while contacting a client.
• Gives a good insight into user behavior, assisting them seamlessly.

Cons

• Sessions often get stuck.
• A few bugs, such as difficulty in answering calls.

Pricing

a) For learning and prototyping: Free

b) For Production:

• Default: $0.4 / 1M Tokens
• Custom: $0.8 / 1M Tokens

8. DALL-E 2

DALL·E 3, the latest AI model from OpenAI, represents a major leap in text-to-image generation, offering improved precision and creative control. This model can transform both simple sentences and detailed paragraphs into highly accurate and visually stunning images. 

Key Features

1. This version creates more detailed and accurate images compared to previous versions.

2. It interprets complex prompts more effectively, delivering results that align closely with the user’s description.

3. Allows users to edit specific parts of an image by providing instructions, making it easier to refine or update visuals.

4. Works directly within ChatGPT for a smoother user experience without switching platforms.

Pros

• Preferred for Photorealism
• Prevents harmful generations

Cons

• Free users typically can only generate a small number of images per day, which may restrict casual or exploratory use.

• DALL·E 3 can sometimes produce images that don’t perfectly match the prompt or may reflect biases present in the training data.

Pricing

• ChatGPT Plus Subscription: $20/month, which includes access to DALL·E 3 for image generation.

• API Access: Pricing varies based on usage; for example, generating a standard 1024×1024 image costs approximately $0.04 per image, while HD images can cost up to $0.12 per image.

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9. Synthesia

The next tool in the list of top generative AI tools is Synthesia. This is a great AI video platform or tool for creating videos. With little to no work, it rapidly generates and broadcasts videos of professional quality.

Key Features

• Content Management
• Personalized Onboarding
• Text Analysis
• Single Sign On
• Enterprise-level scalability
• Text Editing
• SOC 2 and GDPR compliant

Pros

• High-quality avatars and a variety of facial and vocal expressions.
• Ability to generate lifelike videos

Cons

• Very less customization options and lack of advanced features.
• Limited range of gestures for AI avatars.

Pricing

Personal

• ₹1499.92/month, ₹17,999.00 billed annually, or pay monthly
• $30 per month, billed monthly

Enterprise: price based on the number of seats

10. EnGenius

The next tool in the list of top generative AI tools is EnGenius. It is a generative engine optimization tool designed to help content marketers adapt, improve rankings, and boost visibility across AI platforms. It helps in ranking content better on AI platforms like ChatGPT, Perplexity etc.

Key Features

• AI-driven content creation.
• Idea generation tools.
• Research assistance.
• Customizable templates.

Pros

• Saves time on writing tasks.
• User-friendly interface.
• High-quality suggestions.
• Helps in rakning higher on Generative AI search engines.

Cons

• Limited integrations
• Requires internet access

Pricing

• Free version
• Subscription starts at $19/month

11. Bardeen

It is an AI automation tool that enhances your productivity and saves time. Bardeen has OpenAI automation for your creative needs; it can suggest and write online social media content or buff up an email for its users. 

Key Features

• Operates in your browser by workflow automation.
• Creates personalized outreach messages.
• Learns continuously to improve its functionality
• Has a pre-built workflow or template called a playbook that is customizable and automates a specific task.
• MagicBox feature is like an AI-enabled search box where users describe automation. 

Pros

• Improves online content
• Cost-effective and privacy-friendly

Cons

• It can give over informative content.
• The summary of long articles is vague at times.

Pricing

• Starter: Free
• Professional: $10/month

12. Copy.ai

Copy.ai is one of the best artificial intelligence (AI) writing tools. It can easily differentiate between content intent, for example, marketing copy, slogans, punchy headlines, etc.

Key Features

• Closed Captioning Services
• Localization Services
• Interpretation.
• Multilingual Desktop Publishing
• Translation
• Transcription Services
• Faster blog writing with the “First Draft Wizard” feature
• Higher converting posts for social media
• Personalized email creation

Pros

• Efficient for social media managers
• Engaging email creation

Cons

• It lags at times while generating content.
• Proper fact-checking is required.

Pricing

• Free plan till 2000 words
• Monthly plan: $49/month for unlimited words.

13. Rephrase.ai

Rephrase.ai is an AI-generative tool that can produce videos just like Synthesia. Additionally, it has the capability to use digital avatars of real people in the videos.

Key Features

• Leverage personalized communication
• Video shoot for digital avatar creation.
• Integration of digital avatars with different channels such as API access, App notification, WhatsApp for Business bot, Email, QR code, and Microsite.
• Impact Management

Pros

• Increased Business Engagement
• Reduced customer acquisition costs

Cons

• No free trial
• Premium Consulting or Integration Services

Pricing

• Personal: $25/month
• Enterprise: Customized Plan

14. Descript

The next tool in the list of top generative AI tools is Descript. It is a cloud-based collaborative audio or video editor by a company named Descript in San Francisco. The tool works like a doc. It has functions including AI, publishing, full multitrack editing, transcription, and screen recording.

Key Features

• Making editable podcast transcripts
• Writing webinar scripts
• Collaborating on scripts
• Screen recording
• Social clips and templates
• Publishing
• Overdub
• Studio Sound
• Subtitles and captions
• Filler word removal

Pros

• Provides Video Captions
• Generous free tier

Cons

• No tutorial provided
• Lack of multiple recordings of a single composition

Pricing

• Free: $0
• Creator: $12/user/month. $144 billed annually
• Pro: $24/user/month. $288 billed annually.
• Enterprise: Custom

15. Type Studio

Type Studio is an online text-based video editor that lives in a browser. Users upload videos in Type Studio, and it does the heavy lifting, including transcribing spoken words into text, so there is no need to edit videos with a timeline.

Key Features

• Transcription Software
• Browses video content
• Automatically generated subtitles and closed captions.
• Video Editing 
• Stores footage online
• Cloud video rendering
• Content Management Systems (CMS)
• Translation

Pros

• Easily add subtitles to edited videos.
• Text is transcribed with just one click.

Cons

• High-priced
• Lack of precision

Pricing

• Free plan: 1GB of cloud storage space.
• Paid plans: From $12 to $36 per month

16. Murf.ai

The next tool in the list of top generative AI tools is Murf.ai which is an online tool that uses AI to generate high-quality voice-overs for videos, presentations, and text-to-speech needs. This tool allows users to modify a script or transform a casual voice recording into a professional-sounding studio-quality voice-over. 

Key Features

• Voice Recognition
• Text to Speech
• Customization Features
• High-quality Voices

Pros

• More than 100 human-sounding voices
• User-friendly Interface

Cons

• Inaccurate Pronunciation
• Limited Features and Settings

Pricing

• Free Trial
• Basic: $29.00, 1 User/Month
• Pro: $39.00, 1 User/Month
• Enterprise: $99.00, 1/Per Month

17. Designs.ai

Designs.ai is a comprehensive AI design tool that can handle various content development tasks. It’s goal is to “empower imagination through artificial intelligence.” It can produce voice-overs, videos, social media postings, and logos.

Key Features

• Logo maker
• Video maker
• AI writer
• Speech maker
• Design maker
• Graphic painter
• Color matcher
• Font Painter
• Calendar

Pros

• Improved Efficiency
• Boosted Creativity

Cons

• Insufficient control over projects
• High-priced

Pricing

• Basic: $29/month
• Pro: $69/month
• Enterprise: Customized

18. Soundraw

The next tool in the list of top generative AI tools is Soundraw which is a music generator powered by AI that lets you create your own unique and royalty-free music. You can use this music to enhance your projects or content.

Key Features

• Customizes the songs
• API for businesses
• Creates unlimited music
• Audio content for Podcasts, Radio programs & ads, Guided Meditations, Audiobooks, and Music streaming.
• Video content for Youtube & Social Media, TV, Movies, Web ads, Corporate videos, and Live broadcasting.
• Content for games

Pros

• No copyright strikes
• Permanent license for all creatives

Cons

• Lack of creativity in musical depth
• Limited themes and moods

Pricing

• Free: $US0
• Personal plan: $US16.99/month, Billed annually

19. ChatFlash

The next tool in the list of top generative AI tools is ChatFlash. This gen AI tool helps us to create content through a chat option. 

Key Features

• SEO optimization
• Prompt templates
• Image generation
• On-brand content
• Personal Onboarding and webinar
• Plagiarism check

Pros

• Efficient content-assistant
• Expert content creation for true professionals

Cons

• Limited templates and personalities
• Less prompt

Pricing

• Standard: € 30/ month
• Pro: € 80 / month
• Enterprise: € 400 / month

20. ChatSonic

The conversational AI chatbot, a ground-breaking AI like Chat GPT – Chatsonic (now with GPT-4 capabilities), overcomes the shortcomings of ChatGPT and ends up being the finest free Chat GPT substitute.

Key Features

• AI article and blog writer
• Paraphrasing
• Text expanding
• Article summarizer
• Product Description
• Facebook and Google Ads
• Surfer integration
• Landing pages
• AI article ideas
• Text generation
• Image creation
• Translation

Pros

• Random question and answer
• Efficient voice command and translation.

Cons

• Has a short word limit
• Issues with images and lack of knowledge.

Pricing

• Free Trial: $0/month
• Pro: $12.67/month
• Enterprise: Starts at $1000/month